Innovators: Remind me
In the 'Remind me' marketing research, the Innovators investigated whether we can let visitors return to their filled shopping cart via a reminder on the website and thereby stimulate purchase.
The Innovators
The Innovators is an R&D team consisting of a number of cultural organisations and software supplier Peppered. Together they focus on devising and executing marketing experiments, checking the value of these innovations and embedding those components in their approach if they have proven to be successful.
Through research, the Innovators discover how cultural organisations can best shape their online marketing, so that visitors can orient themselves on and be inspired by the cultural offer in an accessible way.
Download the 'Remind me' research report
Curious about the results of the 'Remind me' research campaign? Fill out the form below to receive the research report.